Are you passionate about pets, marketing, driving business growth and leading a team? NVA Pet Resorts is looking for an experienced Marketing Director to lead and scale a data-driven marketing team that drives brand awareness, customer acquisition, and retention across NVA Pet Resorts’ multi-brand portfolio.

About NVA
National Veterinary Associates (NVA) is a leading global veterinary community of more than 1,500 independently managed veterinary hospitals providing specialty, emergency, and general practice medical care and pet resorts, united in the love of animals and the people who love them. With its mission to improve the comfort and well-being of pets by providing progressive and compassionate care, NVA is committed to innovating and serving the needs of pet owners in its local communities around the world.

About Pet Resorts and PetSuites

For over 20 years, NVA has been the leader of the pack in pet resorts, offering exceptional services for both dogs and cats. Our trusted team of professionals delivers memorable experiences with personalized service, making our resorts a loving and fun home away from home for pets.

With +150 locations, service offerings include boarding, daycare, training, and grooming. Guests stay happy with premium amenities including large play yards, water features, and unique play structures.  PetSuites of America is the leading brand with +75 locations nationwide.  The remainder are a collection of popular local and regional brands.

Role Summary

The Director of Marketing is a senior leader responsible for building and scaling a data-driven marketing engine that drives brand awareness, customer acquisition, and retention across NVA Pet Resorts’ multi-brand portfolio. This role sets marketing strategy, leads and develops a high-performing team, and partners closely with Operations, Finance, IT, and enterprise stakeholders to deliver measurable growth.

As a member of the Pet Resorts Leadership Team, this role owns marketing KPIs that directly impact divisional revenue and EBITDA. The ideal candidate is a strategic thinker, strong people leader, and hands-on operator with deep full-funnel marketing experience and a proven track record of results in a fast-paced, multi-unit environment.

Key Responsibilities

Marketing Leadership & Accountability

• Own Pet Resorts’ overall marketing, growth, and retention strategy across all channels and customer touchpoints
• Set marketing priorities, roadmap, and resourcing to support annual and multi-year growth goals
• Own marketing KPIs, dashboards, budget, and ROI optimization
• Serve as the voice of marketing on the Pet Resorts Leadership Team
• Use data and insights to guide decisions, prioritize initiatives, and report performance to executive stakeholders

Team Leadership & Development

• Lead, coach, and develop a team of marketing managers and their teams
• Set clear goals, performance standards, and accountability
• Hire, retain, and develop high-performing talent
• Foster a culture of collaboration, innovation, and results

Strategy & Cross-Functional Partnership

• Partner with Operations, Finance, IT, Analytics, and enterprise teams to deliver full-funnel marketing plans that drive same-store growth, acquisition, and retention
• Collaborate with executive leadership on go-to-market strategy, pricing, positioning, and offerings
• Share learnings and best practices across NVA business units

Brand, Demand & Customer Experience Oversight

• Brand & Campaigns: Ensure consistent, on-brand messaging and campaigns across all channels and +40 brands; oversee creative development, promotional calendars, partnerships, and crisis communications
• Demand Generation: Lead acquisition strategy, media mix, and performance optimization to drive efficient growth; oversee planning models, pricing strategy, and competitive and consumer insights. Accelerate De Novos ramp time to break even more quickly via emphasizing demand gen in these sites
• Customer Experience & Retention: Own website, digital experience, loyalty, referral, and membership strategies; optimize conversion across the customer journey through testing and experimentation

Marketing Technology & Insights

• Oversee marketing technology stack, tools, and processes to improve scalability and efficiency
• Leverage consumer insights, analytics, and market trends to inform strategy and decision-making
• Partner with enterprise teams to adopt and scale shared platforms and tools

Specific Focus Areas in 2026

• Develop industry-leading loyalty program, partner with Tech team on app development, and influence a seamless customer experience
• Ensure measurement and optimization of paid media spend, specifically leading the team to evaluate and evolve the media matrix to maximize ROMI/ROAS for agreed upon metrics.
• Continue well-developed customer acquisition and lead generation programs, including evaluating promotional effectiveness to attract best customers at lowest cost
• Cultivate focus on customer retention via overseeing the development of robust lifecycle marketing tactics as well as developing audience segmentation to define highest value clients and lifetime value
• Depending on broader NVA enterprise direction and timing, develop approach to GP/Ethos partnerships to elevate the continuum of care for NVA clients

Qualifications

Required

• 10+ years of progressive marketing experience, with 3–5+ years leading and developing teams
• Experience owning multi-channel marketing strategies and budgets
• Strong business, analytical, and financial acumen with a data-driven mindset
• Demonstrated ability to translate strategy into execution and results
• Excellent communication and executive stakeholder management skills
• Bachelor’s degree

Preferred

• Experience with marketing technology platforms and analytics tools
• Experience in services, hospitality, or pet-related industries
• Entrepreneurial mindset with strong operational judgment

Leadership Profile

• Strategic, results-oriented leader with strong execution bias, data-driven mindset, and deep connection to business, team, and customer needs
• Coach and developer of people who champions a positive, resilient and can-do culture
• Comfortable leading through change and ambiguity. Balance test and learn innovation with ruthless prioritization
• Eye towards efficiency and scalability
• Collaborative, low-ego leader with executive presence
• Passion for pets and delivering exceptional customer experiences

Location: Remote (U.S.)
Travel: ~10–15%

Compensation: The salary range for this position is $140,000 - $170,000 and is based on applicable experience. 

Deadline To Apply: January 31, 2026