About The Role:

We’re seeking a Social Media Specialist to own and execute day-to-day social media strategy across key platforms including Facebook, Instagram, X, Reddit, LinkedIn, and emerging channels. This role is ideal for a hands-on, data-driven marketer who understands best practices for both brand storytelling and community engagement—and who’s excited about working in a mission-driven, healthcare-focused environment.

You’ll partner closely with brand, content, PR, and analytics teams to drive awareness, engagement, and advocacy at scale.

Key Responsibilities:

• Develop, execute, and optimize social media strategies aligned with brand and business goals
• Manage organic social media presence across platforms including Facebook, Instagram, LinkedIn, Reddit, and others
• Create and publish engaging content (copy, visuals, short-form video) tailored to each platform’s best practices
• Collaborate with internal creative, brand, and medical teams to ensure accuracy, compliance, and brand voice consistency
• Monitor conversations, comments, and messages; actively engage with audiences and escalate issues when appropriate
• Partner with paid media teams to support and amplify organic campaigns
• Track performance using platform analytics and third-party tools; report on KPIs and provide actionable insights
• Stay current on platform trends, algorithm updates, and emerging social opportunities
• Support community management initiatives, influencer partnerships, and campaign launches as needed

Qualifications:

• 4+ years of experience managing social media for a brand, agency, or large organization
• Proven experience with Facebook, Instagram, LinkedIn, X and Reddit (experience building audiences and increasing engagement strongly preferred)
• Strong understanding of social media best practices, content formats, and platform nuances
• Experience analyzing performance metrics and translating data into strategy improvements
• Excellent writing and editing skills with the ability to adapt tone for different audiences
• Experience in healthcare, veterinary, consumer services, or regulated industries is a plus
• Familiarity with social media management tools (e.g., Sprout, Hootsuite, Sprinklr, native analytics)

What We’re Looking For:

• Strategic thinker with a hands-on execution mindset
• Highly organized with strong attention to detail
• Comfortable working cross-functionally in a fast-paced environment
• Passion for pets, animal health, and purpose-driven work
• Curious, proactive, and eager to test, learn, and optimize

Why Join Us?

• Be part of a mission-driven organization improving veterinary care and animal health at scale
• Build a brand that millions of pet owners and veterinary professionals engage with everyday
• Competitive compensation and comprehensive benefits
• Flexible work arrangements (remote or hybrid)
• Opportunity to work on high-visibility, consumer-facing digital marketing
• Career growth within a mission-driven company
• Collaborative and inclusive culture

Location: Remote
Industry: Veterinary Care & Animal Health

Direct Reports: None 

Reports to: Director of Digital Marketing

*This role is not open to receiving agency candidates and any contingent submissions will not be honored.

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