Social Media and Public Relations, Specialist

Location: Remote

Job Type: Full-Time

Team: Marketing, Support Center, Pet Resorts

Reports To: Integrated Marketing Manager

Are you passionate about pets, social media, and building engaging digital communities? NVA Pet Resorts is looking for a Social Media and Public Relations Specialist to drive our social media presence across a growing multi-location portfolio.

About NVA
National Veterinary Associates (NVA) is a leading global veterinary community of more than 1,500 independently managed veterinary hospitals providing specialty, emergency, and general practice medical care and pet resorts, united in the love of animals and the people who love them. With its mission to improve the comfort and well-being of pets by providing progressive and compassionate care, NVA is committed to innovating and serving the needs of pet owners in its local communities around the world.

About Pet Resorts and PetSuites

For over 20 years, NVA has been the leader of the pack in pet resorts, offering exceptional services for both dogs and cats. Our trusted team of professionals delivers memorable experiences with personalized service, making our resorts a loving and fun home away from home for pets.

With 150+ locations, service offerings include boarding, daycare, training, and grooming. Guests stay happy with premium amenities including large play yards, water features, and unique play structures.  PetSuites of America is the leading brand with 75+ locations nationwide.  The remainder are a collection of popular local and regional brands.

Job Summary:

We’re seeking a hands-on, creative, and data-informed marketer to own and execute day-to-day social media strategy across key platforms, including Facebook, Instagram, and emerging channels. This role is ideal for someone who understands best practices in both brand storytelling and community engagement, while also supporting field teams with guidance on local social and marketing efforts.

The Social Media and Public Relations (PR) Specialist will manage the Pet Resort’s organic social presence across 160 locations, overseeing content creation, community engagement, and brand communications. This role also supports the execution of public relations strategies to enhance brand awareness, drive engagement, and maintain a positive brand presence across digital and traditional channels.

Key Responsibilities:

50% Organic Social Media Content Ownership & Community Management

• Develop and implement a comprehensive organic social media strategy in alignment with brand voice, marketing priorities, and business objectives.
• Create and manage editorial calendars to develop tailored content strategies for both brand-level and local social media channels.
• Plan, create, and schedule high-quality, consistent content across brand and local social media channels (e.g., Facebook, Instagram).
• Manage day-to-day community engagement, responding to comments, messages, and inquiries in a timely, professional manner.
• Track and analyze performance metrics (e.g., engagement, reach, follower growth) to optimize content.
• Partner with internal teams to align social content with broader digital and marketing strategies.
• Curate user-generated content to support national content needs.
• Support social platform administration, including access, troubleshooting, and day-to-day operational needs.

·       Contribute to content templates, guidelines, and tools to support consistent execution across locations.

30% Reputation Management, Crisis Response & Public Relations

·       Lead external crisis communication processes in partnership with our agency and internal teams to address potential resort issues or emergencies, including scripting, media response, and social responsiveness.

·       Monitor media and social channels for brand sentiment and escalate risks as needed.

·       Support the execution of PR strategies that strengthen brand visibility and reputation, including identifying and activating media and influencer opportunities.

·       Draft and edit press materials, including press releases, media pitches, and blog content in partnership with the agency.

·       Coordinate with internal teams and agency partners to ensure consistent, on-brand messaging.

·       Track and report on public relations performance, including media coverage and campaign impact.

·       Develop internal communication materials as the SME for organic social and PR, including Go Fetch pages, posts, and training materials/sessions to maintain transparency and provide best-in-class education across the company.

20% Field Marketing Enablement & Integrated Campaign Support

·       Lead marketing and social media training for the New Site Leader Program, delivering foundational social media knowledge along with education on content strategy, platform best practices, and brand-aligned execution, while developing decks and resources to equip site leaders for local execution.

·       Provide guidance for local community marketing initiatives by managing site-level ticket requests related to events, partnerships, and community efforts, and supporting resorts through planning and execution.

·       Contribute to internal resources and training materials to strengthen field marketing capabilities.

·       Execute integrated campaigns across social media and public relations channels.

·       Support campaign toolkits and develop resources to enable consistent local execution.

Qualifications:

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field.
• 3–5 years of experience in social media management and/or public relations, ideally in a similar industry (e.g., pet, retail, consumer goods, travel, etc.).
• Strong working knowledge of leading social platforms (Facebook, Instagram, TikTok, YouTube, Pinterest), including platform-specific formats and best practices.
• Hands-on experience creating social content from concept through execution.
• Experience using social scheduling, analytics, and creative/design tools (e.g., Sprout Social, Adobe Creative Suite, Canva, or similar).
• Understanding social performance metrics and the ability to translate insights into content optimization.
• Crisis communication and reputation management experience.
• Creativity in content development and strategy. 
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences (from field level to executive level).

Key Attributes:

• Highly organized, detail-oriented, and self-motivated.
• Ability to work independently and collaboratively across teams.
• Strong interpersonal skills with a proactive, solution-oriented mindset and a sense of ownership.
• Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
• Responsive to feedback and commitment to continuous professional development.
• Willingness to occasionally visit nearby Pet Resorts to capture content and support local marketing initiatives as needed.